The return of the Trapper Keeper combines several of my favorite things: writing, office supplies, organization, and nostalgia. I had a Trapper Keeper in elementary school that I assume was originally used for in-class purposes, but I remember it best as my first at-home creative writing notebook / folio, using each folder within it to safeguard a separate work in progress — all written out by hand, of course. This love affair started before we had a computer at home, and then the comfortable routine of drafting on the built-in clipboard and filing away the accumulating pages continued for years afterward.
My Trapper Keeper evolved as I did, its folders adorned with stickers and scribbled with the names of crushes that came and went. I doodled and wrote notes to myself (sometimes to my future self) on just about every usable surface area, including along the inner spine and on the cardboard cover beneath the plastic that gradually peeled away from it over the years. While mulling over ideas, or when feeling what I now know to call anxious, I would pick at that plastic backing or run my pen along the ridges of its design, the swirls and lines quickly becoming familiar, well-worn paths covered in ink.
When I saw this recent Instagram post from Elizabeth Berkley promoting the Trapper Keeper’s relaunch, I was indeed “so excited” (and appreciative of her excellent hashtag use, as any Saved by the Bell fan will understand), and I soon zipped over to my local Walmart to snag one. The excitement built as I searched the back-to-school aisles for the right section, hoping they’d still be in stock. I’m not ashamed to admit that, once I found them, I let out a little eeee! from behind my mask. They were there, they were real, and they were beautiful!
I was thrilled to find that Mead stayed true to the product’s roots and kept all the essentials — the front interior pocket, with holes that help you see what’s inside and also are addictive to trace; a couple of folders in the 3-ring binder; the clipboard hinge in the back; the Velcro flap closure — and even the aesthetic of the designs. The Trapper Keeper has aged well. It’s an effective homage to the original while also a practical purchase for current use. (That’s not just what I told myself while justifying its $9.97 price tag.)
I hope it goes without saying that this is not any sort of official advertisement or sponsored post. I’m not big-leagues enough for that. I just really, really love this product.
Just a couple years ago, I had wanted to get my nephew something for Christmas that would help organize his many writings and drawings and was dismayed to find that Trapper Keepers were no longer around. It would have been perfect! I searched several places for something similar and came up short. There are semi-comparable products aimed at professionals, portfolios that snap or zip shut, but they fall far short of the whimsy of the Trapper Keeper.
Maybe it is largely because I’m a sucker for nostalgia, but the product’s entire design really feels like something special. There’s an important interplay between the colorful prints, the satisfying ripping-open of the Velcro, and the way everything stays tucked neatly inside. Creativity seems inherent in this product. It encourages kids (and adults!) to imagine, explore, brainstorm, and make the abstract concrete. To return to their ideas and build upon them. To believe that they have ideas worth returning to.
I’ve kept my old one around for all these years as a time capsule of sorts, commemorating my early writing days and the sense of boundless purpose and potential they held. I’d occasionally thought about using it again, but I didn’t feel right about disturbing its state, starting a new chapter of use after so many dormant years.
Now, instead, I can start this new chapter in its own cozy enclosure. I’m excited to see what purpose and potential it helps me discover.